The world is obsessed with “finding your why”.
Having a “Why” is the new business world craze that Vision and Mission once was.
Simon Sinek says that “people don’t care about what you do until they know why you do it!”
I think a small change makes a huge difference – it may be more accurate to say that “people don’t care about what you do until they know they are the reason why you do it!”
More importantly, I still believe that people want to know who you are, your identity, before they can buy from you. The customer’s line of thinking is more like “It’s all about me, who are you and what can you do for me?”
In this webinar we explore the Brand Archetypes, the model behind it and how it can define your business identity.