The Third Column is a diagnostic model that also causes the client to realise that what you are offering is not only exactly what they need, but it is something that they simply can’t afford to ignore or not access.
The Third Column shifts the client away from price comparison, based on simple, observable delivery processes and moves them into a deeper understanding of the difference that your solution will make to them.
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The Third Column Model – Overview
The Third Column Model – Demonstration
The Third Column Model – Explanation
The Third Column Model – Action Items
