The binary Tension Models show a red green comparison that challenges the client to think about where they sit, in terms of their problem.
Do they sit with the great mass of people that are in the red zone with that problem, or do they sit with the very small percentage of people who have solved the problem in the green zone?
Naturally, most prospects are in the red zone, and, with really simple to draw diagrams, this creates a tension for the prospect, that allows you to comfortably step into a conversation about what they would like to do about resolving those problems.
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The Tension Models – Overview
The Tension Models – Demonstration
The Tension Models – Explanation
The Tension Models – Action Items
