For one reason or another, and sometimes it may be because of what is going on locally or globally and seemingly out of your control, customers push back and maybe stop buying your product or service.  And if that goes on for an extended period of time, it can cause a lack of confidence in your sales process.

As business owners, and especially during tougher economic times, you MUST ensure that either you, or your sales team, address these 3 key areas that might cause this …