The third model of the Core Four, this is the central model for any business. It is your business genius. The Genius Model will transform the way you think about your business and it will transform the way you communicate what you do to your clients.
The Genius Model connects your unique products, services and solutions to the client’s deepest felt need or want and the impact that solving that will have on them.
The Genius Model makes it almost impossible for the client to walk away from the potential solution that you are putting in front of them.
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