The impressive fountains of the Bellagio Hotel in Las Vegas may hold keys to sales success. What can we learn from them?
Sales success requires an engine underneath, that is critical to long term success, but it’s missing from many sales system.
The impressiveness of the Bellagio Fountain comes down to a few things – a set rhythm to establish a framework of expectation that leads the viewer through the show, it has symmetry that establishes balance, it is so visually engaging that you can’t look away and it has light and shade that give the viewer the opportunity to engage deeply and then still be able to step back and breathe a little.
These features are critical elements to any sales system.
Here are a few questions for you.
Does your sales system have a predictable rhythm that establishes a framework of expected results?
Does your sales system and your sales story have symmetry and balance that allows your prospect to feel “comfortable” within your process?
Is your sales story so visually engaging that your prospects can actually SEE your deepest value and not be able to ignore it?
Does your sales story have light and shade so prospects can be clear about what you do and don’t do?
How are you tackling these things?
I’d love to know.