I was totally staggered when I read this …

According to Fjord Trends 2021, 50% more businesses were created in June 2020 compared with the same month in 2019 … 

Even in a pandemic, there are massively increasing numbers of businesses competing for the same share of your customers’ attention as you are. 

It’s a crowded, noisy marketplace. You MUST find a way to get above the noise and stand out from the crowd in 3, key ways: 

Your CHARACTER – tells them they can trust you.

Your CAPABILITY – tells them you can help them.

Your CONNECTION – tells them that you “get them.” 

You must find the ELEVATION FACTOR that lifts you up into your own space – head and shoulders above the crowd. 

The question is – what is that elusive Elevation Factor? 

Well, it’s not ego-based, high-pressure marketing and selling. That type of selling attacks character.

What do you think it might be?

You can find out if you’re correct in my next post!