I was totally staggered when I read this …
According to Fjord Trends 2021, 50% more businesses were created in June 2020 compared with the same month in 2019 …
Even in a pandemic, there are massively increasing numbers of businesses competing for the same share of your customers’ attention as you are.
It’s a crowded, noisy marketplace. You MUST find a way to get above the noise and stand out from the crowd in 3, key ways:
Your CHARACTER – tells them they can trust you.
Your CAPABILITY – tells them you can help them.
Your CONNECTION – tells them that you “get them.”
You must find the ELEVATION FACTOR that lifts you up into your own space – head and shoulders above the crowd.
The question is – what is that elusive Elevation Factor?
Well, it’s not ego-based, high-pressure marketing and selling. That type of selling attacks character.
What do you think it might be?
You can find out if you’re correct in my next post!