One of the major barriers to any sale is buyer resistance and buyer resistance is often caused by their own lack of prioritisation of the solution against any other thing that they could spend their money on.
The Cost of Inaction shifts their decision-making toward what happens if they don’t take action and don’t get the results that you are promising for them with your product or solution.
It does this in a way that is curious and challenging and doesn’t require you to be bullish about the conversation.
Click To Open Video Lessons
The Cost Of Inaction Model – Overview
The Cost Of Inaction Model – Demonstration
The Cost Of Inaction Model – Explanation
The Cost Of Inaction Model – Action Items
