So, you want to influence others’ decisions, be seen as a thought leader in your niche … and sell more!
Well, firstly, I want to challenge the idea of thought leadership. To be a true thought leader you need to have an original thought AND you need to have followers! Truth is, thought leadership is oversold and in today’s marketplace, it’s commoditised! Everyone’s calling themselves a thought leader these days.
So, rather than pursuing thought leadership status, how about we focus on how you can be seen by your market as a high impact changemaker … someone who actually changes your customers’ circumstances.
To do this, there are two skills you need to master …
Clear thinking and communication!
CLARITY of THOUGHT precedes leadership of thought.
Influencing the decisions of others, requires that you strip away ALL distracting information and unpack the profound paradigm shifts that must be explored to significantly and successfully impact someone’s circumstances.
Deep clarity of thought is MUCH easier when you have frameworks that structure your thinking – we use visual models for this.
The geometry and content of the models create the shape of thought, the dimensions of thought and the dynamic of thought.
They challenge you to make linkages and test the robustness of your thinking.
COMMUNICATION precedes understanding by others.
When you communicate to the spoken, unspoken and unknown levels of understanding by others, you develop the ability to shift both reasoning and emotion.
The visual models built during the formation of clarity, become the tools of psychologically powerful communication.
They become blueprints of your thinking that others can pass around … even without you there.
The models let others SEE your thoughts in a unique and structured way. When people can SEE your thinking rather than just HEAR your words, they find themselves able to do “due diligence” on that thinking. They can answer the question “Will this work and will this work for me?”
We use powerful, choreographed, visual models for clarity of thought and communication impact.
What are your go to tools?