Blog

Zoom Or Phone To Sell?

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Do I have to use Zoom to sell?  Why can’t I just use the phone? This is one of two questions I get asked all the time.  The second question is: I’m no good at drawing, can I just use…
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All Great Change Starts With A Sale

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All great change starts with a sale … Here’s my logic behind that statement – anytime we make a personal change or cause a collective change, we cause people to behave differently, sometimes even think differently. That requires a reason…
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The Headline Is Everything

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EVERYONE AT THE PARTY LAUGHED WHEN I SAT DOWN TO PLAY THE PIANO THE SECRET TO MAKING PEOPLE LIKE YOU. ARE YOU EVER TONGUE-TIED AT A PARTY? HOW TO WIN FRIENDS AND INFLUENCE PEOPLE. DISCOVER THE FORTUNE THAT LIES HIDDEN…
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A Copywriter’s “Swipe File”

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Every copywriter understands the power of their “swipe file” – the collection of the best ads ever written that they or others have created.   These will be ads judged by results … which means sales!  When we think of the…
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Anniversary

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Today Joanne and I have been married for 37 years and when people find out we are always asked the same thing … What’s the secret? There is no secret!  We made a conscious and deliberate decision that we would…
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Timeless Transformational Value

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What could be more important in selling than offering transformational value? The business conversations of today commonly focus on the need to communicate transformational value to the market place. However, as important as it is to create and deliver transformational…
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Fundamentals

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The more things change, the more the fundamentals stay the same … We’re in South Carolina for a conference and, so far from home, the basics of business are just the same. I went to a little shop to get…
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