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Comparison Selling

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It’s easier to understand value when we have something to compare it to … Value is a comparative process.  For your prospects to fully understand the true value of what you do, they must be able to compare it to…
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Core Strength

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How strong is your core? The human body needs a strong core for stability, balance, strength …and so does your business. In your body, your core strength wraps around your centre of gravity and this core allows your body to…
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Now The Real Selling Starts

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Now the real selling starts … Anybody can make a sale when markets are buoyant, people are confident, interest rates are low and inflation is under control. Under those conditions prospects come to the sales conversation already convinced that they…
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Zoom Or Phone To Sell?

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Do I have to use Zoom to sell?  Why can’t I just use the phone? This is one of two questions I get asked all the time.  The second question is: I’m no good at drawing, can I just use…
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All Great Change Starts With A Sale

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All great change starts with a sale … Here’s my logic behind that statement – anytime we make a personal change or cause a collective change, we cause people to behave differently, sometimes even think differently. That requires a reason…
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The Headline Is Everything

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EVERYONE AT THE PARTY LAUGHED WHEN I SAT DOWN TO PLAY THE PIANO THE SECRET TO MAKING PEOPLE LIKE YOU. ARE YOU EVER TONGUE-TIED AT A PARTY? HOW TO WIN FRIENDS AND INFLUENCE PEOPLE. DISCOVER THE FORTUNE THAT LIES HIDDEN…
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A Copywriter’s “Swipe File”

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Every copywriter understands the power of their “swipe file” – the collection of the best ads ever written that they or others have created.   These will be ads judged by results … which means sales!  When we think of the…
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