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On A Flight To Brisbane Yesterday

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On a flight to Brisbane yesterday, I sat next to a 13-year, army veteran, who had been deployed to Afghanistan, and during a very interesting conversation, he said something that I thought was quite profound. He said people think that…
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They Say Sexy Sells And It Does

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They say sexy sells and it does, however if you sell a complex product or service, that needs to be taken seriously, do you want to sell with sexy? Now I’m not diminishing the value of good, catchy marketing ……
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Maps Are Super Important

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Maps are super important! Without a good map, anyone who sets off on a journey into unfamiliar territory is likely to get lost – but what does this have to do with sales? A map is just a blueprint of…
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For The Past 6 Weeks

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For the past 6 weeks, Joanne, and I have been on an event and speaking tour of the US and Canada and were really looking forward to going home, however we went somewhere else first … We sat in the…
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Differentiated Value

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It’s a popular idea right now, but should it really be the goal of every entrepreneur to take themselves out of their business?   I was having this conversation with a group of clients recently to just challenge them on the…
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Entrepreneurs

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How do entrepreneurs differ from everyone else and does that make them special or just plain crazy? If we dilute the idea of work down to two things, effort and reward, there are two ways you can make that happen.…
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Not Now

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Customers and sellers have different time zones. The problem is, the time zones they both use don’t match up! Dean Jackson is one of the smartest marketers on the planet. We were chatting recently and he put a concept in…
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