The human brain uses some pretty great techniques to make life easier for us … One of those techniques is COMPLETION. To help us make sense of things, the brain takes fragments of ideas or information and makes a…
One of the first things a business usually tries to do is find a way to differentiate their product or service … What if this is the wrong approach? Michael Gerber’s Fourth Principle of The Most Successful Small…
People have changed during the past six months and your value proposition will need to change with it … The tensions of recent times have caused people to look deeper and seek greater truth. Superficial just doesn’t cut…
Everyone understands the importance of conversion rate in selling – knowing how many sales you make for every ten prospects you talk to … When you know your conversion rate you can make decisions about how to improve it….
There’s a simple measure for leadership that is too often ignored or even overlooked entirely … A leader only exists if there are followers. Followers are there to be taken to a higher level of understanding of an issue,…
People quite like boxes! Boxes give them boundaries and make them feel safe! As much as we might want to be uninhibited, adventurous, carefree, creative and innovative … when it comes to buying, people quite like boxes. What…
When we sell, we’re building a bridge for the prospect to walk over. How solid is the bridge you build for your prospects? Every sale is a process of asking your prospect to step outside their comfort zone. By…