I So Nearly Didn’t…
I so nearly didn’t make my 20th birthday … During my 19th year, a group of thugs randomly beat me up, I had a knife held to my throat by my girlfriend’s ex and I survived a car roll-over…
An Interesting Thing Happened To Me On Social Media Last Week
An interesting thing happened to me on social media last week … Ever had that experience when someone who doesn’t know you and has never bought from you, contacts you to offer advice that, based on your results, is…
Buyer Safety
What BS are you offering your clients during your sales process? Now, before you get worked up over the question, I should define what I mean by BS. I have no doubt you offer an incredibly valuable product or…
Completion
The human brain uses some pretty great techniques to make life easier for us … One of those techniques is COMPLETION. To help us make sense of things, the brain takes fragments of ideas or information and makes a…
Differentiated Results
One of the first things a business usually tries to do is find a way to differentiate their product or service … What if this is the wrong approach? Michael Gerber’s Fourth Principle of The Most Successful Small…
Profound Value
People have changed during the past six months and your value proposition will need to change with it … The tensions of recent times have caused people to look deeper and seek greater truth. Superficial just doesn’t cut…
Conversion Triangle
Everyone understands the importance of conversion rate in selling – knowing how many sales you make for every ten prospects you talk to … When you know your conversion rate you can make decisions about how to improve it….
Leadership Measure
There’s a simple measure for leadership that is too often ignored or even overlooked entirely … A leader only exists if there are followers. Followers are there to be taken to a higher level of understanding of an issue,…