All great change starts with a sale …

Here’s my logic behind that statement – anytime we make a personal change or cause a collective change, we cause people to behave differently, sometimes even think differently.

That requires a reason for changing – motivation to do it.

A sale is really only the process of convincing ourselves or others that a change is needed.  Therefore, all great change must start with the sale.

There are two types of sale we can make:

The internal sale where we convince ourselves that something can happen that isn’t happening right now, or

The external sale where we convince others that something can happen that isn’t happening right now.

In both cases, the shift ONLY occurs when action is taken – by us or by others.  By default, the sale is only “closed” when action is taken.

So the sequence is – you want to create change in yourself or others > you need to convince them that there is a good reason to change > you must be able to show them that something can happen that is not happening right now > and you need to have all that end up with them taking action.

All great change starts with the sale.  Whether you’re selling for purely commercial reasons or to serve a cause, you must be a master of the sale to be a master of change.

How masterful are you at selling?

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