The prospect can’t buy from you at full value, if they have to try and piece your genius together for themselves …

If you want to get paid well for the genius you bring to the table, you MUST provide the organising framework that allows your prospect to both see and understand that genius.

In my most recent Sales Masterclass, I was digging into the base of power you create in your business when you pull all your separate pieces of brilliance together, into a single, unified and integrated framework.

When your genius is more organised for the prospect than intuitive, they get a greater sense of certainty and confidence that you will deliver … and that it will work for them.

I’ve cut a little snippet out of the Masterclass to explain this a bit further.